Oct 07 2008
What does a dead Moravian dude know about internet marketing?
Who was Joeseph Alois Schumpeter? And what the hell has he got to do with internet marketing?
Joeseph Alois Schumpeter, was born in Moravia in present day Czech Republic, he later became an american citizen. An ecconomist and potitical scientist, who tried to integrate sociological understanding into his ecconomic theories. He saw innovation as fundamental to the entreprenurial process of wealth creation and is one of the most influencial ecconomist of the first half of the 20th centruary.
He produced two major strands in his work and you can apply either to your business today.
Schumpeter I
In his earlier writings mostly termed Schumpeter I, there is the idea of the entrepreneur as the heart of the business. Idea generation is the birth-place of many great new products. Without an idea we wouldn’t have a keyboard to type the article on etc etc.. Within the Schumeter I approach the role of the individual is of absolute importance. Whithin this model for successful new product generation and innovation you would have to be the entrepreneur yourself. If this is your path then I highly recommend you take Russell Brunsons training on offer at the contest.
The world however got smaller when the size of corporations grew and with this Schumpeter produced a second model of innovation which is generally termed the Schumpeter II model.
Schumpeter II
This second theory of innovation has been changed radically because of the size and overlap of industries, things being more interconnected and the flow of information being much faster. It is easy these days to scale something to fit a niche to rebrand something alter some content and pass it off as your own. Even collaborate on multiple tasks with multiple people accross many geographies involving multiple media and many timeframes. Check out Soren’s eBook and start producing your own innovations based from a quality platform.
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