Oct 09 2008
six age related mistake marketers make online and off.
Myth no1
Older people are all the same. - so wrong it’s about as stupid and offbase as assuming that all teenagers are exactly the same.
Myth no 2
Old people think of themselves as old - now here’s a direct quote from my wifes 83 year old gran. “Your not old until your at least 95″
Myth no 3
Not an important marketing segment - guess what old people have the most spending power on the globe just now. No mortgages and more free time on their hands.
Myth no 4
They won’t try some thing new - contrary to young peoples opinion this is not even close to the truth and related to the fact that the young tend to think that old people keep themselves to themselves just have a look at your local paper and there will be some form of targeted activity advertised by older folks for older folks.
myth no 5
They have impaired mental abilities - absolutely wrong and sweeping generalisation 95% of the older generation have exactly the same mental capacites that the did 15 to 20 years ago.
myth no 6
They are in poor health - well the ones that are in poor health are but this is the same for any age and it is generally assumed wrongly once again that anyone over 60 isn’t physically active if we were being honest here it is our teenagers that aren’e physically active.
Add this to your own blueprint for an internet marketing succes formula and you won’t go to far wrong.
Other age related issues talked about recently in the blogosphere or marketing forums.
www.outfrontblog.com -Does Getting Old Mean Going Back into the Closet? I’m a married 34 year old with 2 children I’m not going to ignore other sub groups even if they ignore me.
webhostingtalk.com - Is design essential?
healty everytime.blogspot.com - redefining the boundaries of age
/hospitalmarketinganas.blogspot.com- healthcare marketers instinctively know how
interactivemedia.org - Youth culture will virtually disappear in Europe as the marketing of new technology is directed to the growing older population
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Do you do blogroll exchanging? If you want to exchange links let me know.
Email me back if you’re interested.
I’d rather look at in text link exchanges on anyones blog that reads this comment as I can do much more to promote an individual page on someone elses site rather than the side bar.
This is much more mutually beneficial than an obvious two-way ongoing link on every post which is almost certainly going to be ignored by the search engines.
Just let me know the anchor text you are looking to rank on and I’ll do my best and which page on your blog your looking for a link back to.
I’m loking to rank on the term “internet marketing success formula” on the page.
http://yournewproductsmonthly.com/updates/internet-marketing-success-formula/