Your New Products Monthly

What are the strategy issues involved in a product launch?

This begs the question what is a strategy and there are plenty of different versions of this. Here’s a few for you to muse over while we look at some strategies involved in product launches.

“Strategy is the direction and scope of an organisation over the long term: which achieves advantage for the organisation through it’s configuration of resources within a challenging environment, to meet the needs of markets and stakeholder expectations.” Johnson

“course of action for achieveing an organisation’s objectives.” De Witt & Meyer

“Goal-directed descisions and actions in which it’s capabilities and resources are matched with the opportunities and threats in the external environment.” Coulter

“Strategy of a corporation is a comprehensive plan stating how the company will achieve it’s mission and objectives.” Hunger & Whellen

It is not a short term aim. This is a massive issue that most one man bands cannot fathom when they come online, when they purchase their product and it doesn’t change their lives in a month they become disheartened with marketing and they believe that the only successful strategy is to be a conman and cheat their way to riches like they think the over hyped product they purchased promised them.

Strategy depends on the competitive environment.

This requires an ongoing undestaning of the marketplace you exist within it’s customers as well as consumers. Existing competitive products and potential new entrants into the same marketplace. With regards these points why would anyone want to enter the affiliate marketing for marketers market place?

Opportunities

There is a never ending stream of new customers entering this marketplace. More of the world is coming online every day and the speed and increase of quality connections is growing every day.

The competing products in this marketplace can be improved upon. Even the very good ones you can add your input and offer support to the product that some other product owners cannot match if anyone has downloaded Soren’s internet marketing success formula. Then leave me a comment on that post with anything else you require clafification off.

There will always be a new medium that you can promote your business through if you watch the market leaders and general super-affiliates then you can get a handle on what is new and working before it becomes saturated and your voice is one of many. Become a first mover and you will be noticed and gain presence.

Threats

Monetisation of leads and customers is becoming harder. There are many reasons for this a major one has been the increase in jv giveaways in our industry. Customers are expecting things free. See my previous post a change in internet marketing
Change in technologies if you are not looking at audio and video then you are already behind the times, this is also an opportunity if you embrace the moment.

For your own product launch
consider if?

1. You can compete on price and still offer value.
2. Are you looking to dominate a market or trying to block a competitors domination.
3. Is a prelude to a bigger and better offer.
4. Is it easily copied - People will rip you off.

If after you have looked at the four above then you must choose whether there is a need for what you have to offer and how it relates to your long term plans and goals.

Related Issues from this post

Kansas Reflections - A reflection on Problem-solving vs Decision-making
WarHistorian.org - Strategic Blogging
MiXT Media - 10 Strategic Communications Insights–from the Government, no less

Welcome back!

6. Sell the Resale rights

You can always make money by selling the resale rights to the PLR product, assuming the terms of use allow this. There are many affiliates that don’t want to change the product at all, but they want the ability to sell the product on their terms for whatever price they determine and still keep 100% of the profits.

Those are the people that would happily pay a premium to buy the resale rights from you. If you already sell resale rights on other products, this will take you very little time to set up. This method works especially well with PLR software it is possible to do with PDF’s audio and video as well don’t rule out these avenues just yet.

7. Chop an eBook into Newsletter articles

If one of your biggest hurdles is feeding the weekly newsletter monster with new, interesting content, a PLR eBook is the answer This can be easily spoonfed at regular intervals to your subscribers you could also say that they can buy the whole book now if they are going to have to wait for a long time to get all of the instalments (people are impatient monetise this fact).

When you buy a 70 page eBook for $35, you can supply an entire year’s worth of newsletters by simply breaking the eBook into one-page articles. You shouldn’t have to chop it about here either because you’re not worried about duplicate content when your not preparing web copy.

8. Create autoresponder messages for a Mini course

You can take the same concept as the Newsletter and instead create a Mini Course for potential clients. As I mentioned before, giving free information is a terrific way to develop a relationship with your potential customers once they’ve got a handle on what to expect and it’s your job to make sure it’s good they will be more likely to buy.

Once they are in your autoresponder you can cross promote to these people if it’s a similar product you’ve come accross an affiliate programme for let rip you’ve nothing to loose apart from a few subscribers.

9. Create Adsense pages

PLR articles are all the rage with the popularity of websites made for Adsense. That’s why PLR membership sites made such a splash. Webmasters need more and more content to put into their niche websites so they can rank well for more search phrases submit to article directories and use for squidoo and hub pages.

Duplicate content is however a gotcha with Google’s duplicate content filter being among the best of all search engines. So, gone are the days of slapping up 400 PLR articles purchased at ten cents apiece putting the feet up andwaiting for the adsense check.

Today more caution is required. You can still use PLR articles to create new content for Adsense sites, but you’ll need to change the content around before posting on your site so your page doesn’t get caught in the filter and dropped to the 450th position in the search results on Google.

10. Turn content into an mp3

Everything is portable these days and people want options make sure you offer options you could give away the eBook but charge for the audio.

You don’t have to recite it verbatum word for word but use it for a compelling story. Maybe you have a weekly podcast and are struggling for content use the above strategy and your off and running.

You might also just be doing research someone has already done the work and produced the PLR content saves you time by not having to search all over the internet for it.

Ready to start using PLR to make a profit get some from these nice chaps.

Mike Ambrossio
Reed Floren

Some help with the other issues in this piece

Chris G - email marketing tips writing effective subject lines

Dotcomnote.com - Making Money Online - Is it possible using PLR articles?

Making money on the internet really isn’t that hard. But if you are one of those that hasn’t “cracked the code” yet, keep reading this first section. Maybe you will see YOU in here somewhere.

Don’t be offended or anything. These are simply common observations from my own experiences with people trying to make it on line. Everyone is looking for a quick buck folowing a system that requires absolutely no input, I’ll let you know a little secret it doesn’t exist. Sure you can automate tasks but ultimately you still have to get someone to do it.

If you already earn money on line, but are just looking for a different way to do it, you should STILL read this section. To help you keep your focus and really improve your sales and rankings. Internet riches are not for the lazy and unfocused.

So let’s go over some of the MANY reasons why people don’t make any money on the internet…

First, too many marketers are not serious enough. They treat this like a game, or some side thing. They just buy products left and right and don’t implement anything they download free products by the ton and do nothing for themselves but clutter up their brain and harddrive. Many are wannabe marketers. Many of them are afraid to launch anything at all. Many of them half-ass everything and many do not work hard at all.

Many feel entitled and expect everyone to provide their wealth for them. Many just react. Many just bounce around. Many are not serious. Many are so distracted they forget what they were going to do in the first place. It takes work to become an expert in a field, honestly it takes work to become above average in most fields don’t waste your time being below average through yourself at it.

Many do not even read the products they buy. Many do not even put in 20% of the effort it takes to make it. Many procrastinate. Many people start something one day, and then never touch it again for weeks – and then forget they even had that idea in the first place.Many people out there are not serious. Many people are lazy. Many people are not easy to work with, or partner up with. Many people are afraid or fear. Fear is good it lets you know you are pushing your comfort zone, do not be too comfortable

Many people let their own emotions get in the way. Many people look for someone to hold their hand. Many people cannot think for themselves – they need others to do their thinking for them.

Many are insecure and lack self confidence. Many look for some secret strategy or secret tactic that is easy and will make them rich. I think we’ve told you this doesn’t exist without work if your willing and able to put in 2-3 hours per day minimum then I’d recommend using Jack Humphreys system social powerlinking.

Many live in a dreamworld spending or wasting their time online because they are suffering from boredom. Just like people play video games, or watch TV to fill in their time and entertain their minds, the same goes for many people that want to be marketers of information.

Many people buy products and don’t even download them. I’m serious, testing proves this…

And I have personally bought packages and not used all of them myself. I do recieve more monthly material than I could read in a year and more pre packaged products for sale than I could reveiw and release for sale or even giveaway in a quarter. You also have this volume to deal with that is why you have to focus concentrate your mind on what you want and need and trust that you are taking the steps along the right path.

If you have a passion for something it will be ten times easier for you. If you believe you are going to help people it will be easier for you. Become helpful and make peoples lives better. Being social is the single most important aspect of internet marketing today. Through others you may find your true passion.

Some essential Free Reading.

The Authority Black Book

Thanks for reading
Have a wonderfulday
Kenny Ritchie

Everyone is looking for it, now I’ve got my hands on this and will be implementing most if not all of these tactics in the coming months on this blog. But what is MASSIVE TRAFFIC FLOOD? , what is it about and how can you get your mits on it right now

CONTENTS

1. A Method That Creates Targeted Traffic From Highly Ranked Natural Search Results, Within Just Hours.
2. How To Avoid Prostituting Yourself By Taking Part In The Marketing Hype.
3. A Solid Strategy For Creating Credibility That Practically Nobody Is Using.
4. How To Create Google Search Results That Stand Out From The Crowd.

It’s available for free but probably a limited amount of copys so grab it now over at Odin and Ken’s free giveaway.

Nice squeeze page graphics for free if your looking to start your own list you’ll need that. I’m going to add a listbuilding ebook as well as what I’ve got in there already but it will take a day or so for my graphics to arrive

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