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JV Giveaways are not for everyone, if you think you’ll build a list of thousands overnight then you are at the wrong place. However some will get more exposure than others and this is one of the big ones.
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Welcome back!

What are the strategy issues involved in a product launch?

This begs the question what is a strategy and there are plenty of different versions of this. Here’s a few for you to muse over while we look at some strategies involved in product launches.

“Strategy is the direction and scope of an organisation over the long term: which achieves advantage for the organisation through it’s configuration of resources within a challenging environment, to meet the needs of markets and stakeholder expectations.” Johnson

“course of action for achieveing an organisation’s objectives.” De Witt & Meyer

“Goal-directed descisions and actions in which it’s capabilities and resources are matched with the opportunities and threats in the external environment.” Coulter

“Strategy of a corporation is a comprehensive plan stating how the company will achieve it’s mission and objectives.” Hunger & Whellen

It is not a short term aim. This is a massive issue that most one man bands cannot fathom when they come online, when they purchase their product and it doesn’t change their lives in a month they become disheartened with marketing and they believe that the only successful strategy is to be a conman and cheat their way to riches like they think the over hyped product they purchased promised them.

Strategy depends on the competitive environment.

This requires an ongoing undestaning of the marketplace you exist within it’s customers as well as consumers. Existing competitive products and potential new entrants into the same marketplace. With regards these points why would anyone want to enter the affiliate marketing for marketers market place?

Opportunities

There is a never ending stream of new customers entering this marketplace. More of the world is coming online every day and the speed and increase of quality connections is growing every day.

The competing products in this marketplace can be improved upon. Even the very good ones you can add your input and offer support to the product that some other product owners cannot match if anyone has downloaded Soren’s internet marketing success formula. Then leave me a comment on that post with anything else you require clafification off.

There will always be a new medium that you can promote your business through if you watch the market leaders and general super-affiliates then you can get a handle on what is new and working before it becomes saturated and your voice is one of many. Become a first mover and you will be noticed and gain presence.

Threats

Monetisation of leads and customers is becoming harder. There are many reasons for this a major one has been the increase in jv giveaways in our industry. Customers are expecting things free. See my previous post a change in internet marketing
Change in technologies if you are not looking at audio and video then you are already behind the times, this is also an opportunity if you embrace the moment.

For your own product launch
consider if?

1. You can compete on price and still offer value.
2. Are you looking to dominate a market or trying to block a competitors domination.
3. Is a prelude to a bigger and better offer.
4. Is it easily copied - People will rip you off.

If after you have looked at the four above then you must choose whether there is a need for what you have to offer and how it relates to your long term plans and goals.

Related Issues from this post

Kansas Reflections - A reflection on Problem-solving vs Decision-making
WarHistorian.org - Strategic Blogging
MiXT Media - 10 Strategic Communications Insights–from the Government, no less

Yes I’ve just posted an article suggesting everyone and their dog should get a copy of the DOG to sit on their desktop and be read on a regular basis.

However today I’m going to say that JV Giveaways are alive and well. Well not quite, joint venture giveaways as they were 2 weeks ago are dead, pointless and potentially the end of internet marketing as a way of life for some net marketers. (They promote a myth that you can have success for free and fast online.) Wouldn’t it be wonderful.

A major problem with JV Giveaways of the past was that it was the same people joining and promoting to the same people. Breeding what 10 big lists wit the same people receiving the same promotions and buying nothing but waiting till it was given away cheaply or free.

NOW what is different about today. Well long time net markerter Ken McCarthur has teamed up with Odin Sorenson to produce a unheard of giveaway. Kens coaching clients who pay $499 will be exposed to these offers so believe me every net marketer worth his salt will want these people to download their gift and join their list.

So there is going to be unbelievable quality inside this site available for free, look out for my offer inside I don’t think it will ever be available again.

Russel’s $20 idea.

If you want something to giveaway then grab

Join as a contributor.

OR

Just as a member.

Either way you won’t regret this as there is going to be a ton of great products for free also new prospects for your own internet marketing lists.

Thanks for reading
Kenny Ritchie

So this may seem like a new beggining for me there are many reasons. Acceptance that what I did in the past online was a total waste of time. For myself and for those that read my spammy type posts. It may be a little harsh on myself because at least I have written most of my content myself

What has changed my mind as to my previous content is a work which has got quite a bit of publicity over the past few weeks. “The death of joint venture giveaways.” written by “Bradley Smith” who himself has profited fairly well from the concept

What I have read is basically a dire reveiw of the current state of internet marketing and the growing belief that everything online can be had for free and that over the coming months it will be harder and harder to sell online

There seems to be a growing tendency towards

• reverse spamming - people opting into your list with the one intention of sending marketing material back to the sender. (This is illeagal and people have been prosecuted)
• CanSpam non compliance - not offering any way of opting out of any communication in the future.
• False Sites - set up for fraud reasons to try and gain access to your online identity. Paypal email address etc. (For this reason I will only promote products I have purchased, used or have been a member of the site owners other sites before recommending in the future.
• And so many more trends.

Now I don’t want to steal his thunder so join free and read the 3 free chapters that are available and decide for yourself if you need to purchase the ebook anyone that does can have MRR to Mike Ambrossio’s Easy Product Profits. Which I purchased at full price before I purchased MRR earlier this year.

Just click the ebook sign up for the site and find out for yourself. If you do upgrade then just reply to this post saying that you have and I’ll give you MMR rights to Easy Product Profits Just click the link to see what you’ll get and with these rights.

Included Rights:

* [YES] Private use
* [YES] Can be sold
* [YES] Can be packaged with other paid products
* [YES] Can be offered as a bonus with paid product
* [NO] Can be offered as a bonus with free product
* [YES] Can be added to paid membership sites**
* [NO] Can be added to free membership sites
* [YES] Can sell Resale Rights
* [YES] Can sell Master Resale Rights
* [YES] Can be used as web content
* [YES] Can be used as an e-course/autoresponder sequence
* [YES] Can be used as blog posts
* [YES] Can be combined to create longer articles
* [YES] Can have your name on the report
* [YES] Can be offered through auction sites like Ebay
* [NO] Can be given away for free
* [NO] Can sell Private Label Rights
* [NO] Can Claim Copyright