Your New Products Monthly

Number 1

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Number 2

Just one week from now there is something very special happening. Something that is going to help you to build your business and guess what, it won’t cost you anything! Serious. This is a giveaway event and you are going to get access to ton’s of products including, e-books, software, scripts etc for free.

The event is called the Rising Stars Giveaway and it is run by Ben Hulme and Reed Floren.

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Number 3

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Thanks for you time
Kenny Ritchie

Welcome back!

What does the shorter new product cycle and drive towards global economy mean for managers and individuals in an international business environment? Developments will be trace dsimplistically in terms of opportunities and threats.

What are the implications of a global marketplace?

Globalisation ensures specialisation in production of goods and services as more competition ensures unique needs are catered for. – “A good thing?”.

There will be an increase in the super rich and the divide will increase daily between the wealthiest and the poorest. There are billionaires created every day in this marketplace FACT. – “A bad thing?”.

What are the opportunities that international business can take advantage of?

Speed of communication – (Information can be sent with the push of a button from anywhere and be received in seconds. A product launch can be emailed to millions of email addresses with the click of a button.)

Automation – Product may be mass produced at reduced cost per unit. Sales processes can be automated scripted from a call centre. Sales can be automated your web presence can be your 24 hr sales team. (Customer Services, R&D can be automated based on customer feedback depending on your website architecture.)

Centralisation – Can reap economies of scale not only on production but on human resources, a central legal and financial unit would also be sensible options to have on board. Massive cost savings can be had and everything here can be scaled.

Product Lifetime Extension – A re-launch of a mature product in a less developed environment can breed new life and sales. A change of package or presentation can do the same. Do you sell an ebook online? Get it turned into an audio an sell it pre-loaded on an mp3 player on ebay.

Some threats posed by the increase in globalisation

Technology becomes more available - Michael Porter has mentioned five forces in a competitive environment. With the rise of the internet then each individual will face an increase in all five namely
New Potential Entrants
Increased Customer Choice
More Power to existing suppliers
Threat of substitution of product increases
Rivalry among competitors in the marketplace.

Socio-Cultural issues – often called “psychic distance” there are barriers created by cultural disparities between the two countries, problems arise due to differences in social perspectives, attitudes and language. ( It would be wise for international marketers to target countries that are psychically similar to begin launching new products into.)

Some examples of translation issues

A Thai Dry Cleaners – “Drop your trousers here for best results.”
A Spanish Sports shop – “The athletes foot.”

Even for the giants

Come alive with Pepsi – translated “Rise from the grave with Pepsi” :happened in Germany.

Political/Legal – An understanding of the general attitudes of foreign governments to imports and foreign direct investment will be extra specially important. ( Some legal issues will be involved with certain types of MLM type organisations as they are deemed pyramid and illegal.)

The Chinese governments censorship of information has been a barrier to the early entry of Google into that country.

Understanding the processes is key online there are many - How I Quadrupled My Blog’s Traffic In 3 Months Is an awesome post.

Tags: culture, globalisation

What are the strategy issues involved in a product launch?

This begs the question what is a strategy and there are plenty of different versions of this. Here’s a few for you to muse over while we look at some strategies involved in product launches.

“Strategy is the direction and scope of an organisation over the long term: which achieves advantage for the organisation through it’s configuration of resources within a challenging environment, to meet the needs of markets and stakeholder expectations.” Johnson

“course of action for achieveing an organisation’s objectives.” De Witt & Meyer

“Goal-directed descisions and actions in which it’s capabilities and resources are matched with the opportunities and threats in the external environment.” Coulter

“Strategy of a corporation is a comprehensive plan stating how the company will achieve it’s mission and objectives.” Hunger & Whellen

It is not a short term aim. This is a massive issue that most one man bands cannot fathom when they come online, when they purchase their product and it doesn’t change their lives in a month they become disheartened with marketing and they believe that the only successful strategy is to be a conman and cheat their way to riches like they think the over hyped product they purchased promised them.

Strategy depends on the competitive environment.

This requires an ongoing undestaning of the marketplace you exist within it’s customers as well as consumers. Existing competitive products and potential new entrants into the same marketplace. With regards these points why would anyone want to enter the affiliate marketing for marketers market place?

Opportunities

There is a never ending stream of new customers entering this marketplace. More of the world is coming online every day and the speed and increase of quality connections is growing every day.

The competing products in this marketplace can be improved upon. Even the very good ones you can add your input and offer support to the product that some other product owners cannot match if anyone has downloaded Soren’s internet marketing success formula. Then leave me a comment on that post with anything else you require clafification off.

There will always be a new medium that you can promote your business through if you watch the market leaders and general super-affiliates then you can get a handle on what is new and working before it becomes saturated and your voice is one of many. Become a first mover and you will be noticed and gain presence.

Threats

Monetisation of leads and customers is becoming harder. There are many reasons for this a major one has been the increase in jv giveaways in our industry. Customers are expecting things free. See my previous post a change in internet marketing
Change in technologies if you are not looking at audio and video then you are already behind the times, this is also an opportunity if you embrace the moment.

For your own product launch
consider if?

1. You can compete on price and still offer value.
2. Are you looking to dominate a market or trying to block a competitors domination.
3. Is a prelude to a bigger and better offer.
4. Is it easily copied - People will rip you off.

If after you have looked at the four above then you must choose whether there is a need for what you have to offer and how it relates to your long term plans and goals.

Related Issues from this post

Kansas Reflections - A reflection on Problem-solving vs Decision-making
WarHistorian.org - Strategic Blogging
MiXT Media - 10 Strategic Communications Insights–from the Government, no less

Tags: product launch, strategy

This is cool and is asking you for backlinks back to yourself. One way links OK not anchor text but I’m going to investigate this somewhat further and update asap. However I did post two links pointing back to my mini reveiw of Internet Marketing Success Formula and see a little inbox stampede of 4 sign ups for Sorens free eBook.

What is ListCamp?

Seems to be a catalouge of lists compiled by it’s users and it is very very new or as yet very under used. I’m quite happy that a resource recommended by Stephen Pierce has a link back to my site on it’s front page right on the home page a link to my post 5 ways to make money from plr.

Click the What is list camp heading above and you’ll be taken back to their about page. There is not a huge deal there but this is the point in this social networking and bookmarking site that you can gain alot of exposure to your articles that contain lists because it is in it’s infancy you can build up a pressence. It’s a good idea people love lists.

It is being whispered about now at the very least get accross there and add a list of your products and services.

KillerStartups.com - list making fun

Tags: listcamp, web2.0

Why do most people fail online?

They have a fear of failure, they are embarassed by their thoughts my stuff ain’t good enough etc ….. yep and it stops them taking the actions that they know they need to take to be successful. We all miss something once in a while in a spell checker. What do you do become embarassed that you just published the stupidest looking post in the history of the blogosphere or get over yourself and accept your human like the other billions on the planet many of whom probably made the exact same error you did.

What you going to do hide for ever?

My wife said it the other day what’s the point of it if it’s not you. So I’ve set myself some goals get over myself and get my picture on this site by the end of the week. I’ve been online for most of the past 4 years and I haven’t actually done that yet. Good idea? No absolutely not there is nothing to bond with and that is what we need online as well as offline something to associate with a face makes things more real, trustworthy and more human.

I mean I could make myself an avatar but that would just be cheating.

Tags: avatar, networking, persona

Ok Bloggers, Product owners affiliate marketers and I mean everyone here here’s some things you can do today to put yourself out of business and loose your readership for ever.

Ignore EXTERNAL environmental influences

1.cultural differences - Is your marketplace global, national local be aware of this bloggers install some kind of tracking code. You can get one free from mybloglog.com and most self hosted blogs will be able to see the nationalities of their readership from their cpanel which will produce an array of stats for you check with a future web hosting provider that they do indeed allow this.

2.Subcultural differences – Do not try and penetrate a teen market with your knitting blog. Keep it on topic however if you can be aware of subcultural differences then you can keep ahead of future change in your marketplace.

3.Ignore class differences – If you have demographics of your readership and existing client base, info on earnings and spending power then you can segment your lists and market what is appropriate to each customer as appropriate.

4.Social Group Influences – If your part of an online network then if you ignore the fact that the power of many is very hard to raise your voice against then you may be able to speak to the people who won’t voice an opinion because they feel they are going to get into trouble or look stupid. For way too much information on this topic goggle groupthink or groupshift two related terms from the depths of sociology.

5.Family Influences – You must address the partner, kids, parents in your communications they are going to have feelings about your readerships time online and spending address these fears and you have loyal readers and customers. (My wife and kids also would also like me to spend more money and time with and on them. This is the end goal of the whole adventure.)

6.Personal Influences – Please bear in mind everyone is unique and will have tastes and preferences you have to be yourself, but please accept just now that if you get feedback about stuff that is un wanted then you should probably want to pay some attention to that and see if you can cause less offence or confusion in the future.

Communication is a minefield most of us do not speak the same first language, start to look at some of these potential barriers to communication and you will have a stronger customer base and readership.

Tags: customer service, psychology, sociology

Ok social networkers here’s a new twist to the tale. We all look for some added functionality for our online networking capabilities how about if you could combine the power of digg and twitter to let those who veiw your feed at twitter have a feast of your recent diggs. Well now you can with this cool little offering.

Some potential drawbacks might be annoying the hell out of your current following at twitter if you digg 20 posts a day. I do about 2-3 so I don’t think I’ll really piss of my following especially when they start to notice some of their best posts in the twitter feed.

Although the benefits could be multiple growth in the amount of diggs that you and your network receive and end up on the front pages of Digg. Plese bear in mind there is no point ending up on the front page of Digg.com if there is nothing for them to read when there get back to your website that has any value at all to them.

Find me on Twitter.

mind me on Digg.

If your in the internet marketing niche and you post decent content on this site you are in serious danger of me using these tools to promote your site. If you link to my site you are in much greater danger.

Tags: twitter digg twigitt web 2.0

1.Turn content into Video

Similar to MP3 files, Camtasia video is hot! Even more so than MP3. Did you find some PLR that walks the reader through various steps on how to use software, their computer, or the web? Camtasia Studio may be the tool for you.

It seems that people prefer to learn through video. It’s a natural fact people learn different ways some are auditory learners some need to visualise others must read to absorb facts meet all these demands. So, you could create an entire video product teaching someone how to set up a database, a service, or software. If you’re brave you could even video yourself showing how to cook, how to train your dog, or how to pich at incredible speed. The possibilities are limitless here just open your idea box.

2.Start a PLR Membership Site

If you want to start a PLR subscription service, you could buy PLR articles, eBook, or software and charge your terms for these products at whatever interval you see fit, most customers are used to paying every month. But, that’s a little overdone and quite frankly you can’t ensure you are delivering quality content.

How about you being the author what do you love and are passionate about? - sound like too much work probably then why don’t you outsource the work to someone else try elance.com or guru.com there are numerous places online you can find a ghostwriter.

Try writing 50 articles a month (or hire it for approx $8/each). You get 50 members at $19.95/month. Then at most you spent $400 and you got $1000.

3.Change PLR to fit your marketplace better

If you buy generic or use free private label goods you can easily change content to be more positioned in your field. For example, if you have a site about alsatian dogs, you could buy a PLR eBook about dog training.

You could add alsatians pictures; change the content slightly to reflect dog training for alsatians, You have a super nichey eproduct for your customers or newsletter subscribers.

4.Put it on your Blog

If you have your hands on some good quality, content related PLR then give it to the web. Let’s face it, starting a blog is exciting and fun, but maintaining and constantly finding blog materil is about as time consuming and troublesome as it gets.

PLR is a godsend for blog copy believe me many top bloggers are members of many plr sites as well as readers of many blogs.

5.Build a Subscriber List with It

You have to have god quality free stuff to give away that sets you apart from the crowd I usually buy a huge firesale package once in a while and never get round to using it all. You have to work for peoples trust and email address something good for free starts that process.

A huge email list will not come to you. You’ll need to give potential subscribers something of real value. That’s where PLR reports, eBooks, and software come into their own. Make it yours retitle it get your mug shot in there and you have a giveaway product.

6. Resell the Private Label Rights
You will have to check your terms of use before you do this, since many products do not allow you to resell the private label rights. But if you are given unrestricted rights, go for it!

Just as you can buy the PLR material and modify it to make it your own, you can resell these rights so others can modify the product and sell it, too.

You probably won’t make a lot of money on this type of sale unless you picked up a fantastic deal somewhere or you have extra PLR content taking up valuable space on your hard drive that you don’t plan to use.

7. Rewrite it and Submit to Article Directories

Similar to Adsense you can chop the copy up a bit, you can take PLR articles and change them around a bit, and submit those articles to the article directories as your own.

Again, there is a duplicate content issue when we post any content on the web, so please make sure you change the article substantially (50% or more would be ideal) before submitting to the directories.

You may be asking, why submit article to the directories? Well, the answer is quite simple and has worked for years – links back to your site are very important.

With every article submission you can place your about me box or signature in the article. These about me boxes should contain backlinks to your other online properties squidoo lenses,blog website your hubpages.

These links increase googles opinion andtherfore ranking of your site, mainly because they are one-way links (meaning you do not have a reciprocal link on your site pointing to the article directory). One-way links are like gold for SEO, so articles should be a very important part of your SEO plans.

For related topics in this article be sure to check out

Enterprise Mastermind - SEO Basics

Andrew Daum - If you’ve used PLR and it’s not working ou for you maybe you really do have to read Network marketing and the dip

Jay Russo - Writing those articles a damm pain?

Tags: plr, private label rights

6. Sell the Resale rights

You can always make money by selling the resale rights to the PLR product, assuming the terms of use allow this. There are many affiliates that don’t want to change the product at all, but they want the ability to sell the product on their terms for whatever price they determine and still keep 100% of the profits.

Those are the people that would happily pay a premium to buy the resale rights from you. If you already sell resale rights on other products, this will take you very little time to set up. This method works especially well with PLR software it is possible to do with PDF’s audio and video as well don’t rule out these avenues just yet.

7. Chop an eBook into Newsletter articles

If one of your biggest hurdles is feeding the weekly newsletter monster with new, interesting content, a PLR eBook is the answer This can be easily spoonfed at regular intervals to your subscribers you could also say that they can buy the whole book now if they are going to have to wait for a long time to get all of the instalments (people are impatient monetise this fact).

When you buy a 70 page eBook for $35, you can supply an entire year’s worth of newsletters by simply breaking the eBook into one-page articles. You shouldn’t have to chop it about here either because you’re not worried about duplicate content when your not preparing web copy.

8. Create autoresponder messages for a Mini course

You can take the same concept as the Newsletter and instead create a Mini Course for potential clients. As I mentioned before, giving free information is a terrific way to develop a relationship with your potential customers once they’ve got a handle on what to expect and it’s your job to make sure it’s good they will be more likely to buy.

Once they are in your autoresponder you can cross promote to these people if it’s a similar product you’ve come accross an affiliate programme for let rip you’ve nothing to loose apart from a few subscribers.

9. Create Adsense pages

PLR articles are all the rage with the popularity of websites made for Adsense. That’s why PLR membership sites made such a splash. Webmasters need more and more content to put into their niche websites so they can rank well for more search phrases submit to article directories and use for squidoo and hub pages.

Duplicate content is however a gotcha with Google’s duplicate content filter being among the best of all search engines. So, gone are the days of slapping up 400 PLR articles purchased at ten cents apiece putting the feet up andwaiting for the adsense check.

Today more caution is required. You can still use PLR articles to create new content for Adsense sites, but you’ll need to change the content around before posting on your site so your page doesn’t get caught in the filter and dropped to the 450th position in the search results on Google.

10. Turn content into an mp3

Everything is portable these days and people want options make sure you offer options you could give away the eBook but charge for the audio.

You don’t have to recite it verbatum word for word but use it for a compelling story. Maybe you have a weekly podcast and are struggling for content use the above strategy and your off and running.

You might also just be doing research someone has already done the work and produced the PLR content saves you time by not having to search all over the internet for it.

Ready to start using PLR to make a profit get some from these nice chaps.

Mike Ambrossio
Reed Floren

Some help with the other issues in this piece

Chris G - email marketing tips writing effective subject lines

Dotcomnote.com - Making Money Online - Is it possible using PLR articles?

Tags: plr, private label rights

1. Sell a PLR eBook just as you downloaded it.

Sometimes we find a PLR eBook that is so well written we don’t want to make any changes to it. This is a rarity so make sure that you do actually read it print it ou and read it through. It may be perfect for our target market so we want to put it out for sale immediately.

We should still change it a little your the author now, and adding some links of your own won’t hurt your business. Not quite sure of how to do this then watch this video If you’re not willing to do even that, then you should really revaluate whether this is for you. Go and watch sex in the city or something that’s going to empower something other than your bank balance.

This is the easiest way to make money from PLR, but it depends on a lot of factors including finding a good content writer and an eBook written on the exact topic we are targeting. This is no small task. And, let’s not forget the nature of PLR – hundreds of others have the exact same eBook, and they will inevitably be competing with you for sales the lazy way by spitting it out just as they found it.

2. Bundle Related PLR Products

Maybe you want to sell a package of products to give the buyer more value and increase the price of the sale. In this case you would scour the PLR sites, auctions, and forums to find several topically related eBooks, software, scripts, or articles.

This is a common marketing tactic used in other industries as well. Look at the video gaming market for example. The Xbox 360 unit was released with several “bundles”. The console itself sells for $300 but the Kids Starter Bundle is $500, the Sports Bundle is $600, and the Ultimate Gamers Bundle is a cool grand! Nintendo is the king of this once again the Wii Fit has sold out in the UK and you can only get it in the full bundle if you have something that is very in demand you can give more and charge more.

Whether real or not, consumers think that if they buy more of any one item, they are getting a better deal. It’s a great marketing ploy you will always see a buy one get one free offer in your supermarket, increases the value of the sale, and has been proven to work. Make sure you are adding value if you over burden your new buyer with rubbish they will never ever buy from you ever again.

3. Give It as a Bonus

If you already have a primary product or service and you’re looking for something to make your offer even juicier, a PLR product is the perfect answer.

Since PLR material is much cheaper than your own stuff or that of a freelancer, you can justify giving it away as an extra. Just make sure that the topics are similar don’t give a dog training book with a giving up smoking guide. And don’t be afraid to mix up the format. If your primary product is an eBook, then why not give your customers a complimentary piece of software or vice versa.

4. Use a PLR eBook to Promote another Product

One of the best ways to promote anything is to first develop a trust with your ne prospects. And, time and time again it has been proven that giving them free, useful information is the best way to develop that relationship.

You give them a free PLR eBook chocked full of information about a specific marketplace, and in that eBook you lead the reader to your primary software product (ex. The Ultimate Widget Automater), which solves their problem in some way. I can assure you they are much more likely to buy from an informational eBook than a hyped up sales letter any day of the week don’t not have the hyped up sales letter as well though.

5. Sell it on eBay

Cheaply to find potential buyers for your other products .If you are looking to generate leads for your other products or services, you may want to purchase PLR products and sell them on eBay or other auction sites at cost.

Sure, you won’t make anything on the initial sale, but if you modify the PLR product to link to your products or newsletter subscription, you will surely make some backend money.

The lifetime value of the customer is far more important than making a $3 or $5 profit on each piece of PLR. Build trust and you can sell over and over again and now you have a business rather than a fly by night operation.

grab some plr from Mike Ambrosio

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