Sep 01 2008
Is your signature file rubbish?
Day 5 of Internet Riches Series
Turning your article into a call for action is half of the battle online. What is your goal for your article, well if you’ve been listening to the audio book then I’d be thinking to get an email address so you can keep in touch with your prospects.
Now you are going to have to stand out from the crowd. People are bombarded by marketing materials online and offline day in and day out.
How can you stand out?
You can make a start on understanding why people act. now I’ve read a lot on the subject and I do have a favourite author in the field Robert Caildini author of “INFLUENCE:The Psycholgy of persuasion.” Go to Amazon today and buy it. You will learn something gauranteed.
OK - not willing to wait for it to arrive here’s a quick summary of the top 6 reasons humans act.
- Reciprocation - a bit of give and take (you give me your email address and I’ll send you a free report).
- Social Proof- If others seem to be doing the same then you are more likely to follow suit when you have the proof make it available in the form of testimonials.
- Authority- We’ve been programmed from birth to listen to our teachers, policemen and other figures. (This also applies to authority sites on the net and why you want to hit the first page of somewhere like digg)
- Liking- people tend to take recommendations from their friends more seriously than the average sales pitch. So make sure you tell your future subscribers they can give your report away for free,
- Commitment and consistency- Once someone has taken their first step in a process the second is easier. Why because we hate admitting that we are wrong under almost any circumstance. So if the next step is spelt out then people are more likely to proceed.
- Scarcity - If there is a limited number or a time limit on your offer it makes the matter more urgent and makes the choice slightly more emotonal and logical. (Please note if you’ve been closing in an emotional manner then you should appeal to the logical part of the brain as soon as possible.)
To explore some of these themes further check out these other bloggers.
Lynn Terry - improving response rate
Michael Savoie - 3 Things YOUR Business can do right now to forget recessions
Michael Fortin guesting for Jack Humphrey - Want Better Copy? Go on a Quest!
Thanks for reading
Have an excellent day
Kenny Ritchie
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
