Your New Products Monthly

Entrepreneurial task management

Mon, 27 Oct 2008 12:19:49 +0000

What are the common tasks associated with entrepreneurship?

Owning Organisations - this can be a very limiting definition. Most economies do have some separation between ownership and the running of a business. Even online there is an increasing tendency to outsource the routine tasks and concentrate on the revenue generating stuff by the owners.

Ownership lies with investors who have outsourced the running of their companies to management professionals. So if an entrepreneur was to both own and run a business they are in fact performing two functions and this has been noted as long ago as 1803 by the French economist J.B Say.

We don’t for example not think of Frederick Smith who started Fed Ex with only a 10% stake as someone who is not an entrepreneur.

Founding New Organisations - This fits with most people’s idea of an entrepreneur although it in itself is by no means a complete definition. There are at least two types of founding entrepreneurs namely those that are “entrepreneurs by default” especially in these turbulent times because they are forced into self employment because they cannot find other employment.

Also there are “entrepreneurs by opportunity” those that see a gap in a market for an innovative product and move on the chance to exploit a gap in the marketplace. If you are looking for some level of success then you should hopefully fit into this second category. A further analysis of the second type of entrepreneur will lead us into the realms of the likes of Ray Krok of Macdonald’s.

WE recognise people as entrepreneurs also who absorb other companies as Alan Sugar did with Sinclair Scientific at Amstrad. Online Google does this all the time with purchase of related products and services.

A more realistic but less specific definition would be that an entrepreneur “makes major changes in their organisational world” - in the IM niche you could ask what would stompetnet do Compete with Dan Thies of Seofaststart.com or employ him.

Brining Innovations to market - Innovation is crucial Schumpeter(1928) saw innovation as fundamental to entrepreneurial process of wealth creation. In the newer era of the larger corporation Peter Druker in “Innovation and Entrepreneurship” published in 1985 has said that “entrepreneurs must do something new or there would be no point in them entering a market.”

We must be careful with innovation here because it can be summarised simply as a new way of doing something or even of delivering a product. So the entrepreneur’s task is much more than inventing, also the role of innovation will not be limited to entrepreneurial establishments because all organisations are continually bringing new product to market.

This will also be relevant in the marketing of new products and services you can advertise with an entrepreneurial style or not there will be a marketing function within your company.

Identifying new market opportunities - Opportunity can be defined as the ability to add value. New opportunities are there always they need to be sought out and acted upon this is the role of the entrepreneur. They should always be scouting for opportunities in the marketplace scanning their environment for holes or gaps left by their competitors and themselves previously.

You must take action - an opportunity is simply the testing ground for the marketplace and the window will not be open for ever.

Application of expertise - This can be any of the above traits ability to spot market opps etc however it could be the application of some other specialist technical knowledge, how to allocate scare resources? How to act when information is limited. It is this type of expertise that makes entrepreneurs valuable to investors.

Dan Theis - most recent post as he is mentioned in the article he deserves a link. If you are in any way concerned about your SEO then get a copy of Dan’s SEO fast start when your over there. It’s very reasonably priced I think you’ll find a nice tool for increasing your serps ranking here as recommended by Dan - wordpress wysiwyg editor nofollow links plug in

entrepreneurship entrepreneur

How are elephantitis of the testicles and internet marketing success related?

Fri, 24 Oct 2008 21:42:03 +0000

Don’t watch the video if you are easily offended please

1. They are not going to occur overnight.

2. They are becoming more common and the results can get out of hand (see Joe Vitale link below) - pardon the pun.
Elephantiasis - source the free dictionary -

Lymphatic filariasis is a disease of underdeveloped regions found in South America, Central Africa, Asia, the Pacific Islands, and the Caribbean. It is a disease that has been present for centuries, as ancient Persian and Indian writings clearly described elephant-like swellings of the arms, legs, and genitals. It is estimated that 120 million people in the world have lymphatic filariasis. The disease appears to be spreading, in spite of decades of research in this area.

3. They can be offensive - I’m sorry if anyone has been put off by this post it may be a little extreme in nature. However flaunting your results may or may not benefit you long term check out Joe Vitales recent sales page.

4. They require immediate specialist help. A great free starter guide internet marketing success formula and everything you nead to know about web 2.0 in the free authority black book

Increase your credability instantly.

Tue, 21 Oct 2008 23:18:24 +0000

It’s not often Internet Marketers give away part of their hard-earned money. But, These Guys Are and you’re going to benefit Kevin Riley & Michael Brown came up with a concept to get some of the most
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Have a look at the charities you will be helping by promoting this event by the IM dream team

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If you want a great free gift to contribute at no risk to yourself then take my trial offer on my homepage just ignore the paydotcom page it will know you’ve clicked from here and take you to a paypal page where you pay your subscription of $0

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Your New Products at the Wild Fire Giveaway

Sat, 18 Oct 2008 21:39:57 +0000

JV Giveaways are not for everyone, if you think you’ll build a list of thousands overnight then you are at the wrong place. However some will get more exposure than others and this is one of the big ones.

This promotion will have over 200,000 visitors injust a few days. So the exposure will be great.

The promoters Ben Hulme and Reed Floren have asked me if I knew anyone that would want to participate in this venture…

to get the “by Invite Only” private JV details, just go here.

Now there are drawabacks to jv giveaways so you may want to read the 3 free chapters of the death of jv giveaways.

Short and sweet I know but I respect Reed and Ben so I can recommend Wild Fire Giveaway with a clear conscience if your not going to promote there are already 50+ contributors on day one so there will be a whole host of quality products up for grabs when we launch.

Have a great day

Add to Onlywire

jv giveaway Reen Floren Ben Hulme new products monthly

Two easy to make research mistakes

Thu, 16 Oct 2008 22:38:55 +0000

Mistake 1 - using only quantatative or qualitative data not both together

With the emphasis of the entrepreneur being mainly on what makes my subects tick i.e. how can I sell this then there is a focus first and foremost on qualitative data there will be an increase in the meanings attached to the findings however this will be some form of subjectivism.

A contrast must be drawn between the THIN abstraction or deception that results from quantitative data collection and the THICK or THOROUGH abstraction or description associated with qualitative data. It is my opinion although limited to a certain extent this approach is still the better option if you do not have the time or finances to carry out both types of research.

Here’s the types of research sumarised - Quantitative Data

Based on meanings derived from numbers.
Collection of results in numerical and standardised data.
Analysis conducted through the use of diagrams and statistics.

And now Qualitative Data

Based on meanings expressed through words.
Collection of results in non-standardised data requiring classification into categories.
Analysis conducted through the use of conceptualisation.

Mistake 2 - Assuming your findings will be culturally bulletproof

If I was to suggest any defects with most research then it would be here as the information is generaly gathered regionally. Although Hofstede’s work which is somewhat skewed in itself being based internally only on IBM employee’s. So bearing in mind that things might be culturally sensitive one should look at Hofstede’s Value dimensions as a starting foundation of one’s cultural research.

Cultural research can be analysed on four dimensions

Power Distance – HIGH power distance means that people are more likely to accept inequality across institutions, organizations, and people. The opposite will hold true as well a LOW power distance score would suggest an increasing belief that there should be equality.
Uncertainty Avoidance – A value characterised by people’s intolerance for uncertainty and ambiguity and resulting support for beliefs that promise certainty and conformity.
Individuation – A preference for a loosely knit social framework in which individuals are expected to take care of themselves. The higher the score the greater the tolerance of uncertainty.
Masculinity/Femininity – Masculinity can be understood in acts of heroism and achievement and high scores will indicate an achievement culture and will be similar to the individuation scores. Femininity – will relate to greater emphasis being placed on relationships, group decision making. Note both men and women will follow the dominant trend of their culture.

Australia Ranked 7 PD, 7 UA, IND 2 and MASC 5. Compare this to Mexico 1 PD, 4 UA, 8 IND and MASC 2. These two countries are very unlikely to feel the same about a similar topic. When you start to bear this in mind your research will help you design products that suit the needs of a wide variety of customers not just a tiny niche.

Some further articles on this topic

By myself What makes an article exciting and entertaining
six age related mistakes by markerets online and off
World Notes - Compare your culture with the Hofstede dimensions has some other great links to further your cultural education.
On qualitative research - Tom Anderson and Holly Morel discuss psychology in marketing addressing some of the issues above and suggesting some real high use value methods for qualitative research.

Entrepreneurship in the modern world.

Tue, 14 Oct 2008 23:07:02 +0000

Whatever our insincts towards entrepreneurs there is no doubt that they will continue to have a huge impact in our societies brining new products to market and shaping social norms.

Change

Is an unavoidable characteristic of the modern world. Developments in technology and ecconomy are more interlinked than ever. Change feeds of growth and efficiency. However success is sought more quickly and failure is punished more ruthlessly. Customers expect continous improvements in the products that they consume. The boundaries between the world of the “market” and the public domain is being pushed back and blurred.

Entrepreneurship in the workplace or marketplace.

Entrepreneurship is a style of management.
Entrepreneurial management aims at pursuing opportunity and driving change.
Entrepreneurial management is strategic management: that is management of the whole organisation.
Entrepreneurism is an approach to management that can be learnt.

An individual must understand

It’s as much about regognition of misconceptions as it is about gaining knowledge. The entrepreneur is cloaked and surrounded by myth in so much of the literature and to a certain extent talked in terms of a state of mind which is truly unhelpful to the aspiring entrepreneur. So for new behaviours to be learnt then some preconceptions and attitudes must be challenged. I feel it is a complete falacy that people are “born” to greatness and are driven by “psychological forces beyond their control.”

That an entrepreneur is not defined by an historical or legal tie to some organisation or idea but what changes they make on that organisation or idea.

Entrepreneurial success is achievable by all it’s based on management skill and that the entrepreneurial path is open to anyone who is willing to tread it. Success will be measured in terms of personal effort, practice and knowledge rather than some pre ordained destiny.

Some examples of entrepreneurship online and some opportunities for you.

Cory Miller - 5 Ways to Use Your Business Website through Economic Downturns
Reed Floren on - The internet marketing industry

Social Entrepreneurship

Campus Entrepreneuship writes - on social entrepreneurship in terms of societal benefit not social bookmarking digg maniacs.

Keep up you quest for opportunities and keep in touch I’m going to be running this series on entrepreneurship at least weekly

Want to write your own wordpress plugins?

Sat, 11 Oct 2008 22:19:30 +0000

With Web Scripts This Easy, Who Needs a Programmer?

Do you want to make money from scripts that are easier
than heck to install and capitalize on a growing but
largely untapped niche?

Then you NEED to check out these videos so you can
write WordPress plugins in PHP… they’re SO easy.

=> you can write your own scripts

If you haven’t heard of the WordPress blogging
software, then that rock you’ve been living under
for the past five years has got to be on a remote
desert island without an Internet connection or
any human contact whatsoever.

WordPress is a script that allows you to setup a
blog on your sites. Once you’ve setup that blog,
you can announce new products, post articles and
discuss any topic you want (including yourself).
Your web site visitors can leave comments and
build up your site for you without any work on
your part.

What it comes down to is: if you don’t have a blog
yet, you have fallen miles behind your competitors.

Want to post a new journal entry to your site? Click
a couple links… and you’re done!

Okay, so I’m assuming you have a blog on your site.
After all, with most control panels… you can install
it with a single click… I’m not kidding.

=> you can write your own scripts

I recommend that you have a WordPress blog because
it’s the most popular. Don’t expect ANY other software
to replace WordPress as the leader for web logging
any time soon.

So you have a blog setup and you’re posting entries…
then what?

You can add a number of free and paid WordPress plugins
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six age related mistake marketers make online and off.

Thu, 09 Oct 2008 20:16:42 +0000

Myth no1

Older people are all the same. - so wrong it’s about as stupid and offbase as assuming that all teenagers are exactly the same.

Myth no 2

Old people think of themselves as old - now here’s a direct quote from my wifes 83 year old gran. “Your not old until your at least 95″

Myth no 3

Not an important marketing segment - guess what old people have the most spending power on the globe just now. No mortgages and more free time on their hands.

Myth no 4

They won’t try some thing new - contrary to young peoples opinion this is not even close to the truth and related to the fact that the young tend to think that old people keep themselves to themselves just have a look at your local paper and there will be some form of targeted activity advertised by older folks for older folks.

myth no 5

They have impaired mental abilities - absolutely wrong and sweeping generalisation 95% of the older generation have exactly the same mental capacites that the did 15 to 20 years ago.

myth no 6

They are in poor health - well the ones that are in poor health are but this is the same for any age and it is generally assumed wrongly once again that anyone over 60 isn’t physically active if we were being honest here it is our teenagers that aren’e physically active.

Add this to your own blueprint for an internet marketing succes formula and you won’t go to far wrong.

Other age related issues talked about recently in the blogosphere or marketing forums.

www.outfrontblog.com -Does Getting Old Mean Going Back into the Closet? I’m a married 34 year old with 2 children I’m not going to ignore other sub groups even if they ignore me.
webhostingtalk.com - Is design essential?
healty everytime.blogspot.com - redefining the boundaries of age
/hospitalmarketinganas.blogspot.com- healthcare marketers instinctively know how
interactivemedia.org - Youth culture will virtually disappear in Europe as the marketing of new technology is directed to the growing older population

age elderly marketing

What does a dead Moravian dude know about internet marketing?

Tue, 07 Oct 2008 15:27:28 +0000

Who was Joeseph Alois Schumpeter? And what the hell has he got to do with internet marketing?

Joeseph Alois Schumpeter, was born in Moravia in present day Czech Republic, he later became an american citizen. An ecconomist and potitical scientist, who tried to integrate sociological understanding into his ecconomic theories. He saw innovation as fundamental to the entreprenurial process of wealth creation and is one of the most influencial ecconomist of the first half of the 20th centruary.

He produced two major strands in his work and you can apply either to your business today.

Schumpeter I

In his earlier writings mostly termed Schumpeter I, there is the idea of the entrepreneur as the heart of the business. Idea generation is the birth-place of many great new products. Without an idea we wouldn’t have a keyboard to type the article on etc etc.. Within the Schumeter I approach the role of the individual is of absolute importance. Whithin this model for successful new product generation and innovation you would have to be the entrepreneur yourself. If this is your path then I highly recommend you take Russell Brunsons training on offer at the contest.

The world however got smaller when the size of corporations grew and with this Schumpeter produced a second model of innovation which is generally termed the Schumpeter II model.

Schumpeter II

This second theory of innovation has been changed radically because of the size and overlap of industries, things being more interconnected and the flow of information being much faster. It is easy these days to scale something to fit a niche to rebrand something alter some content and pass it off as your own. Even collaborate on multiple tasks with multiple people accross many geographies involving multiple media and many timeframes. Check out Soren’s eBook and start producing your own innovations based from a quality platform.

Website Flipping Secrets Revealed

Sat, 04 Oct 2008 21:23:46 +0000

If you’re looking for a method for creating INSTANT revenue without having to scrounge for traffic or convince people to joint venture with you, this will be the most important message you’ll ever read.

Because I’m going to tell you how to flip websites—like real estate moguls flip houses.
Yep that’s right—instead of building and selling homes, you’ll be flipping “virtual” real estate!

But before I tell you more, let me talk to you about a really special guy. In fact…

He Went From Flipping Burgers
And Shoveling Fries At Wendy’s To
Becoming A Website-Flipping Expert!

His name is Justin Brooke. You see, back in the day, he used to be a real troublemaker in school and didn’t get good grades. It got so bad he actually dropped out of high school.

You’d think a high school dropout was destined for a life flipping burgers at the local burger joint. And you’re right—since Justin did that for awhile to make money to make ends meet for his wife and kids.

But Justin was destined to do more. A whole LOT more. He wasn’t ready to settle for the “status quo” of working for “The Man” and earning minimum wage for the rest of his life.

No Way!

In fact, Justin was SO determine to succeed…

He BEGGED and PLEADED With Internet
Marketing Guru Russell Brunson To Allow Him To
Work As An Unpaid Intern!

After awhile, Russell decided to give this unproven guy a shot. And, boy, did he hit it out of the park!

Justin became a literal internet marketing wizard. He went from working full time to warning enough money to quit his job. In fact, he did so well, his wife was able to quit her job as a full-time teacher to work with her husband from home!

How did he do it? Website flipping!

You see, website flipping is the way to make quick money on the internet. You don’t have to waste time getting traffic to your site for scrounging up people to do JVs with you.

All you have to do is discover a few simple rules for creating and selling websites and you’re off to the races.

Literally…

If You Can Build A Simple Website,
Pay For Hosting, And Write A Letter To
Your Grandmother, You Have What It
Takes To Flip Websites For Profit!

Justin is the best at what he does. In fact people pay him hundreds to THOUSANDS of dollars to learn how to buy and sell websites.

But for the first time, he granted his mentor Russell Brunson one hour-long interview where he grilled Justin on how to make money online as an expert website flipper. I guess you can call it a “thank you” for teaching Justin the marketing savvy it takes to succeed in the internet marketing game.

You get every second of this exclusive interview when you take action today and order:

Website-Flipping Secrets
Your “Insider” Guide To Landing Quick Profits
Buying And Selling “Virtual” Real Estate!

Website Flipping Secrets is your key to discovering how to get a shortcut to this extremely lucrative business. Believe me, this is the easiest way to make a quick buck online, as you don’t have to worry about product creation, getting a stream of traffic to a site, or trying to drum up joint venture opportunities.

In fact, you can start buying and selling your first website in a SINGLE day! Yep that’s right! No other opportunity gives you the chance to get started with hardly ANY money (all you have to do is buy hosting and a domain…which is less than $20) and start flipping websites.

Believe me, Justin Brooke knows what he’s talking about. When it comes to website-flipping experts, he is the “top dog”!

Here Are Some Of The “Closely
Guarded” Insights You’ll Discover On Your
Way To Website-Flipping Riches!

* The three different levels of websites you can go into (This is CRUCIAL to know if you want to make maximum money as a site-flipper!)

* How you can make an extra $100 bucks a day selling websites (That’s $36,500 in a single YEAR!)

* The one site you MUST go to in order to make a quick website sale.

* The secret to networking with website owners (most people are absolutely CLUELESS about these steps!)

* The one person who’ll definitely buy your website (this is completely surprising to most people!)

* The one popular site you DON’T want to sell your site (you can easily make quick money buying from this site and reselling on others!)

* The secret equation for buying and selling websites (if you don’t get this right, you’re just flushing money down the toilet!)

* The three things you can do to increase the value of your website (most people don’t KNOW how to do this!)

* Discover how to resell the SAME site again and again (these secret tips will SHOCK you!)

* …and a WHOLE LOT MORE!

Leave a comment on the post and I’ll let you know how to have the audio for free.

website flipping sites