Sep 16 2008
A marketing mistake of the offline set.
So you don’t have a website. Ok that’s maybe fine your the local grocer, hairdresser, pizza parlour. How do you keep in touch with your marketplace?
Well what do most offline businesses do to produce new customers, they advertise give away freebies as promotional tools to build brand awareness. Some spend hundreds of dollars on these types of promotions. OK and it works out for them or they wouldn’t keep doing it and be in business.
What would be easier build a list of email subscribers that you can mail on demand with your offers for free. This wouldn’t work for me I own a pizza store may be what your thinking!
You are so wrong what if you could send out a mail reminding people that their favourite football team, basketball team whatever you want to market on why would your pizza buyer not want to cook for themselves tonight?
Now answer this question for them and you have sold their pizza they’re already on their way to pick it up.
Why would they want to receive your email well you could give options for people to add themselves to your list within your existing advertising if they join your mailing list they’ll be sent a money off coupon by email.
Please note this will cost you offline guys nothing.
Still looking for some more info check out these tips for using an autoresponder email service to fuel business growth, save time and increase both customer loyalty and profits.
I’m not the only one thinking this?
Towerone.com - 15 Ways to Power Profits Using Autoresponders
Business Money writes about - 12 powerful ways to use autoresponders
Reed Floren - Knows 3 things all affiliate marketers need to know to survive thrive online
and these work offline too.
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You know, I have to tell you, I really enjoy this blog and the insight from everyone who participates. I find it to be refreshing and very informative. I wish there were more blogs like it. Anyway, I felt it was about time I posted, I
Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..
Matt Hanson
Thanks for your kind words guys and yes the power of reciprority is at work today. Pop both blogs into my feed reader.
Matt good blend of offline and online mix. I know my post was about offliners neglecting online promotional ops but the problem is far worse the other way.
Nice to see you addressing both sides of the story.